Zappos NCAA ALL Star Experience

Zappos NCAA

All Star Experience

OPPORTUNITY

Support Zappos in elevating their sponsorship opportunity of the NCAA Women’s All-Star basketball game, by creating a memorable activation for players and coaches to experience.

SOLUTION

Transformed a hotel ballroom into an unforgettable Night of the Stars experience, complete with an eye-catching blue carpet that guided players and coaches through four immersive brand zones. Each zone brought the brands to life with thoughtfully curated themes—whether creating an “Instagrammable” moment or showcasing exclusive services for attendees. Every step of the journey celebrated the distinct identity and offerings of each shoe brand.

EXECUTION

Our design team developed the entire look and feel for the event and provided our fabrication team with the blueprints to bring it to life.

Zones included massage/nail technicians, a DJ, a Bartender, and a photographer.

Players and coaches could spend time in each zone, taking a throne photo, having a mocktail, listening to the DJ, getting nails done, or tuning out the world and relaxing, while also trying on the shoes of their choice. The entire activation was successful in making the players and coaches feel spoiled, representing Zappos and each shoe Brand, while also providing an oasis for the attendees to escape the hustle and bustle of the weekend.